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Mike Zurbrügg

Founder · Operator · Connector — Zurich
Zurich · Paris · Cape Town
mike.zurbruegg@icloud.com
mikezurbruegg.com
Contact
mike.zurbruegg@icloud.com
linkedin.com/in/mikezurbruegg
Location
Zurich · Paris · Cape Town
Languages
German · English

Summary

Founder & CEO of thirty3 and Initiator of AI Hub Switzerland. One arc from competitive football and Swiss Army Grenadier service, through TNT/FedEx and AZ Medien (today CH Media), into startups and my own venture. Today focused on AI company transformation — analysing processes, deploying agentic AI, lifting EBIT and opening new commercial markets.

Proof Points

  • ▪thirty3 built from 0 to 40 people across 4 countries
  • ▪AI Hub Switzerland — connecting corporates, builders, public sector
  • ▪4th worldwide in TNT global sales competition (~1000 territories)
  • ▪Head of Sales AZ Medien — won Coca-Cola and Barilla
  • ▪Network across Swiss C-level and founder ecosystem

Capabilities

  • ▪AI Strategy & Hands-on Execution
  • ▪Agentic AI / Agent Factories
  • ▪Digital Business Models
  • ▪Venture Building
  • ▪International Expansion
  • ▪Sales & Business Development
  • ▪Key Account Management
  • ▪Marketing, Media & Events
  • ▪Services to Software
  • ▪Cross-border Team Building

Portfolio

  • thirty3Founder & CEO
    AI strategy and product company, Zurich.
  • AI Hub SwitzerlandInitiator
    Platform for responsible AI adoption.
  • LovableAmbassador
    Rapid prototyping and product validation.
  • Wine & VenturesCo-builder
    Leadership ecosystem format.

Selected Organisations

thirty3 · AI Hub Switzerland · CH Media · AZ Medien · LINK / YouGov · Kingfluencers · TNT / FedEx · myCamper · Airup · NZZ · Duagon · IWG

Experience

  1. 2026 – Present
    InitiatorAI Hub Switzerland
    Independent platform for responsible AI adoption in the Swiss Mittelstand.
  2. Jan 2026 – Present
    AmbassadorLovable
  3. Sep 2019 – Present
    Founder & Co-CEOthirty3 GmbH — Zurich / Warsaw / Mexico City
    Digital product company specialising in SaaS platforms and marketplaces. Built 0 → 40 people across 4 countries.
  4. Dec 2018 – Aug 2019
    Head of Productlink.one — the insights agency, Zurich
    Led development of a social marketing analytics platform.
  5. Mar 2018 – Dec 2018
    Senior Business Development Managerlink.one — the insights agency, Zurich
    Distribution of new digital products and partner ecosystem.
  6. Apr 2017 – Feb 2018
    Business Development ManagerKingfluencers AG, Zurich
    Built a tech-based influencer marketing company. Media, PR, digital and C-level brand consulting.
  7. Oct 2016 – Mar 2017
    SabbaticalEurope — special projects
  8. Feb 2015 – Sep 2016
    Head of SalesAZ Medien AG (today CH Media), Zurich
    Led account / key account team. New sales strategy regional + national. Won Coca-Cola and Barilla.
  9. Jun 2014 – Jan 2015
    Key Account ManagerAZ Medien AG, Zurich
    National media agencies, national TV products. Completed internal talent program.
  10. May 2012 – Jun 2014
    Account ManagerAZ Medien AG, Zurich
    Zurich-region portfolio. Cross-media consulting, Radio24 / TeleZüri.
  11. Mar 2010 – Mar 2012
    Field Sales ExecutiveTNT Swiss Post AG (today FedEx), Buchs AG
    International transport solutions, central Switzerland. 4th worldwide in global sales competition (~1000 territories).
  12. Jun 2007 – Feb 2010
    Special Service CoordinatorTNT Swiss Post AG
    Time-critical and non-standard shipments. New air-freight procedure, GL+ rollout, Johnson&Johnson JIT, Labtec pricing.
  13. Aug 2005 – May 2007
    DispatcherTNT Swiss Post AG
    Coordinated Swiss-German pickup and delivery. Reduced service-recovery cost, new subcontractor pricing.
  14. Aug 2001 – Jun 2005
    Commercial ApprenticeshipTNT Swiss Post AG
    Combined school, top-flight football and on-the-job training.
  15. Service
    Grenadier — Special CommandSwiss Armed Forces
    Infantry special command. Mission-first execution under pressure.
  16. Early career
    Competitive FootballYouth & junior level
    Top-flight youth football combined with apprenticeship — team, discipline, performance.

Worlds

Digital Business Models · International Expansion · Sales · Marketing · Media · Events

Education

  • Lucerne University of Applied Sciences and Arts (HSLU)
    MAS Brand & Marketing Management — Sales & Distribution, Brand Management, Online Marketing. From Feb 2016.
  • IAB Switzerland, Zurich
    Dipl. Digital Marketing (Apr – Jun 2014).
  • AZ Medien / FHNW
    FIT — Internal Talent Program: Project Management, Finance, MbO, Leadership, HRM (2013 – 2014).
  • Swiss Marketing Academy, Zurich / Berlin
    Bachelor of Marketing — Marketing & Strategic Management (Feb 2008 – May 2009).
  • Swiss Marketing Academy, Zurich
    Dipl. Assistant in Marketing — Fundamentals & Controlling (Sep 2006 – Jun 2007).
  • OPET / FIATA, Zurich
    Dipl. International Freight Forwarding & Logistics — Federal diploma covering all transport modes (Aug 2001 – Jun 2005).

References

Available on request.